Foil Me Partners with the Indigenous Literacy Foundation

At Foil Me, we believe education is more than just learning to read and write; it’s about growth, experience, and community. That’s why we’ve partnered with the Indigenous Literacy Foundation (ILF) in support of their mission to make education more accessible to remote Indigenous communities across Australia

Last week we spoke with the ILF's Community Fundraising Manager, Laura Atherden, to answer some questions about our fundraising experience and why we chose to donate a portion of our profits from The Jujup to their cause.

How did we hear about the ILF?

When we first conceptualised our foil collection, The Jujup, we knew we wanted to donate a portion of our profits to a meaningful cause. Illustrated by Indigenous artist Sarrita King, The Jujup translates to 'the beginning' in Gurindji and symbolises the start of an educational journey that fosters learning through connection and unity. Naturally, we sought an organisation that aligned with this story and our values. It wasn't long until we discovered the Indigenous Literacy Foundation, whose mission deeply resonated with us.

Why did we choose the ILF to fundraise for?

With a background in teaching, our Co-Owner Emily has always felt strongly that all children should have equal access to education. This belief was not only part of the inspiration behind creating The Jujup but also why we felt compelled to support a cause that focuses on making education accessible for rural Indigenous communities. We wanted to support a foundation that helps Indigenous people—particularly children—and is community-led, where they request and guide the assistance needed, and you can clearly see where the funds are going. After researching various foundations, we felt that the ILF was the perfect fit for us.

How do we fundraise?

Since the launch of The Jujup in May 2023, we have donated $1 from the sale of each packet to the ILF, raising over $5000 so far. We believe that our support shouldn't be limited to just one week a year, so while we maintained our efforts during NAIDOC Week, we are committed to continuing this initiative year-round for as long as we can.

What do we get out of fundraising?

For us, fundraising has always been about making a tangible difference in our community, not just raising money. When creating The Jujup, the idea of giving back was constantly on our minds. With Emily’s background in teaching, this cause is particularly close to our hearts. From our fundraising efforts, we’ve gained a sense of fulfilment and confidence in knowing we’ve contributed to making educational materials more accessible to Indigenous children across Australia to provide them with a strong start in life.

Did we encounter any challenges?

No, creating The Jujup was a seamless experience from start to finish. Working with Sarrita King was a true pleasure, as she perfectly understood the brief of depicting a story on foil, blending her artistic vision with the colours we selected for The Jujup. Her artwork beautifully represents the role of community in fostering education, which couldn’t be a more fitting sentiment for our partnership with the ILF. Similarly, working with the ILF has been a straightforward and rewarding experience that has allowed us to contribute to a cause that matters greatly to us.