Foil Me Celebrates Ten Years With The Journey Collection
Foil Me is celebrating ten years this June, commemorating a decade in business with a new collection titled The Journey. The new launch is a sentimental product offering that cohesively blends elements from each of the brand’s historic collections, paying homage to their storied, ten-year history.
Elements of the collection include a nod to their very first white boxes with the Foil Me logo on black sticker, while shimmers of copper, vibrant blue and fuchsia hues, complemented by muted tones of purple and red, creating a birthday celebration in vivid hues. The collection features the brand’s signature embossing and exclusive foil composition.
“We designed The Journey to resemble a patchwork quilt; I wanted to recreate the feeling of warmth, familiarity, and comfort you get from snuggling into Grandma’s handmade patchwork quilt on a cold, winter’s evening,” shared Foil Me CEO and Creative Director, Emily Ciardiello. “Foil Me is a brand that has history, so when creating this collection, I wanted people to feel nostalgic. Our Movers who have been with us since the beginning will remember the old packaging and past collections that are present on our ‘quilt.’”
The collection speaks to Foil Me’s brand story, as started by Emily and her husband, Iliano in 2014, to become an artistic answer to foil creation, as represented in The Journey’s familiar design.
The Journey is available in The Original, The Wide and the first ever 20cm Embossed Foil Roll.
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