10 years of Foil Me: The Journey so far

Have you heard the news? That’s right - this year marks our tenth year of business, and what a ride it’s been! Of course, we wouldn’t be where we are now without you, so to celebrate this milestone and thank you for your support, we’re thrilled to announce our newest collection, The Journey! As you’ve probably gathered from the name, this collection is a physical reflection of our journey over the past 10 years, combining snippets from previous collections into a nostalgic patchwork design.

If you’ve been with us since the very beginning you might remember our original boxes – and if not, then this collection will serve as a window to our past. How, exactly? In honour of where we began and how far we’ve come since, we decided to recreate our first ever packaging! So, what do you need to look out for? Simple white boxes with black stickers that feature the Foil Me logo – that’s how it all began, and that’s exactly what you can expect to see with The Journey.

Now, let’s talk design! As you know, this collection is based on a combination of our previous collections. But why did we decide on the patchwork ‘quilt’ concept? Well, not only is this a tribute to our brand progression, but it was also intended to nurture feelings of warmth and familiarity between stylist and guest.

Our CEO and Creative Director, Emily, explains: “We created The Journey to resemble a patchwork quilt because we wanted to mimic those feelings of warmth, familiarity and comfort you get from snuggling up in grandma’s handmade patchwork quilt on a cold winter’s evening."

"Foil Me is a brand that has history, so we wanted our Hair Artists, especially those who have been with us since the beginning, to feel nostalgic when creating with this collection.”

Beyond this, we wanted to create something that would be both vibrant and visually captivating. With glimmers of copper, pops of blue and fuchsia hues, and soft whispers of purple and red, The Journey is a visual wonderland designed to spark joy with every foil pull!

While aesthetics have always been a priority for us, our foils wouldn’t be what they are today without some key functional components. Just like those that came before, this collection features our signature embossing and exclusive foil composition to help you save time, conserve product, and optimise your colouring game all at once.

We know one size doesn’t fit all - that’s why we created The Journey in three different styles: The Original (12.5cm x 27cm), The Wide (15cm x 27cm) and our 20cm Embossed Foil Roll (20cm x 100m). That’s right, we’re launching our first ever 20cm Roll! Featuring our signature embossing, a handy pre-cut 20cm width, and effortless dispensing, this foil roll is perfect for those who prefer to cut their foils to size.

Designed to spark feelings of comfort between you and your guest, The Journey is so much more than just foil. Whether you’ve been with us since the beginning or you’re new to the Foil Me Movement, this collection is a piece of our heart and history designed to inspire.  So, what are you waiting for? Join us in celebrating the last 10 years together – and here’s to the next 10!