Foil Me and ILF: A Partnership Built on Respect for Community

At Foil Me, we believe education is more than just learning to read and write; it’s about growth, experience, and Community. That’s why we’ve partnered with the Indigenous Literacy Foundation (ILF) in support of their goal to make literacy resources more accessible to remote Indigenous Communities across Australia.

Being Introduced to the ILF

When we first conceptualised our foil collection, The Jujup, we knew we wanted to donate a portion of our profits to a meaningful cause. 

Illustrated by Indigenous artist Sarrita King, The Jujup translates to ‘the beginning’ in Gurindji and symbolises the start of an educational journey that fosters learning through connection and unity.

Naturally, we sought an organisation that aligned with this story and our values. It wasn’t long until we discovered the Indigenous Literacy Foundation, whose mission deeply resonated with us.

Deciding to Raise Funds for the ILF

With a background in teaching, our Co-Owner Emily has always felt strongly that all children should have equal access to education and educational resources. 

This belief was not only part of the inspiration behind creating The Jujup, but also why we felt compelled to support a cause that focuses on making educational resources accessible for rural and remote Indigenous Communities. 

We wanted to support a Foundation that helps Indigenous people, including children, and is Community-led. 

We were drawn to the ILF because they are Community-led, driven by Community requests, and you can clearly see where the funds go. 

Fundraising

Since the launch of The Jujup in May 2023, we have donated $1 from the sale of each packet to the ILF, raising over $5000 so far. 

We believe that our support shouldn’t be limited to just one week a year, so while we maintained our efforts during NAIDOC Week and we are committed to continuing this initiative year-round for as long as we can.

For us, fundraising has always been about making a tangible difference in our Community, not just raising money. 

When creating The Jujup, the idea of giving back was constantly on our minds. 

With Emily’s background in teaching, this cause is particularly close to our hearts. 

From our fundraising efforts, we’ve gained a sense of fulfilment and confidence in knowing we’ve contributed to making educational materials more accessible to Indigenous children across Australia to provide them with a strong start in life.

Overall, creating The Jujup was a seamless experience from start to finish. 

Working with Sarrita King was a true pleasure, as she perfectly understood the brief of depicting a story on foil, blending her artistic vision with the colours we selected for The Jujup. 

Her artwork beautifully represents the role of Community in fostering education, which couldn’t be a more fitting sentiment for our partnership with the ILF. 

Similarly, working with the ILF has been a straightforward and rewarding experience that has allowed us to contribute to a cause that matters greatly to us!

Originally posted on the Indigenous Literacy Foundation, October 2024