Foil Me Expands Into Norway | Style Icons

Heidenstrom AS is a family business based in Oslo with over 50 years of operation, which was founded by the father of current owner, Hans-Petter. The business has a mixture of physical stores and makes personal visits to salons, with a suite of brands that look to elevate the hair industry.

“Our company has been searching for a unique and reputable alternative foil brand for the Norwegian market. Through a client of ours who had been introduced to Foil Me in the UK we researched the brand to discover that Foil Me was exactly what we have been looking for,” shared Hans-Petter. “Sending an inquiry we connected with two very lovely people, Ili and Emily. After a short dialog and a few Teams meetings we agreed to start up Norway in April. We are really looking forward to this affiliation and I can promise you that our sales reps are very eager to receive the products!”

“We discovered that Norway is quite limited in the range of foils available to their hairdressing community, and through initial conversations with Hans-Petter we found that he believes Norwegians deserve more than regular supermarket style foil,” added Foil Me Co-Owner and Creative Director, Emily Ciaridello. “Of course, we couldn’t agree more, and we are very excited to be bringing Foil Me and our unique exclusive signature embossed foils, to beautiful Norway and change the way Norwegian hairdressers ‘foil’!”

“As always, we align with companies that have the best interests of hairdressers at heart, and we believe this is another organic partnership that further cements the growth of Foil Me as a global brand, with Norway becoming the eleventh country where Foil Me is available,” she added.

Originally published on Style Icons, April 2024